Wednesday, April 05, 2006

Steeler Ticket Market Report

With the NFL about to announce the remainder of its 2006 regular season schedule on Thursday, April 6, with a 2 hour show on the NFL Network and NFL.com, I thought it would be a great time to look at the offseason market for 2006 Pittsburgh Steelers Tickets on ebay.

In the last 15 days, 166 tickets to 2006 Steelers games changed hands on ebay, for a total market price of $36,155.91, an average of $217.81 per ticket.

Steelers Pre-Season Tickets: $2,247.62 and 26 tickets to Pittsburgh's 4 preseason games traded hands. Preseason volume was driven by demand for Pittsburgh's first preseason game against the Arizona Cardinals in the first ever game in Arizona's new stadium.

Steelers Regular-Season Tickets: $33,908.29 and 140 tickets, an average of $242.20 to Pittsburgh's 16 regular season games were traded. The market was driven by demand for the Thursday, March 7 opener vs. the Miami Dolphins at Heinz Field with 40 tickets with an average selling price of $385.68 changing hands.

Steelers Home Game Tickets: 66 tickets to Steelers home games were sold for a total of $18,982, and average of $288 per seat. Steelers Dolphins tickets had the highest average selling price and market volume at 40 tickets and $15,427. Tickets to the Steelers pre-season opener against the Minnesota Vikings had the lowest demand at 2 tickets for $100 each changing hands.

Steelers Away Game Tickets: 100 tickets to Steelers 2006 Away games were sold for a total of 17,174, an average of $172 per ticket. Pittsburgh Steelers vs. San Diego Chargers had the strongest demand, with 34 tickets sold for a total sale price of $8,574.96, $252.20 per ticket. The regular season game against the Carolina Panthers in Charlotte at Bank of America Stadium is the only Steelers game that did not have a single transaction in the past 2 weeks.

Surprises? First that there is so much activity before the dates of the games are even known. That being said, I am a little bit surprised by the relatively low pricing for home games.

Several outlets are selling season tickets to Steelers home games for more than $2,000 for 10 home games. A ticket purchased for each home game at the average selling price would net you tickets to every game for a cool $1,593, significantly less than $2,000. Remove the $385 for the Dolphins game and you've bought 9 tickets for $1,200, still expensive but significantly less than $200 per game.

Second, the singularity of demand for San Diego Chargers game tickets. Having attended last season's Monday Night Football game at Qualcomm Stadium, I expect there to be a large group of Steeler fans in attendance. But am a little bit surprised at the strong pricing given that Chargers season tickets are available for as little as $600.

Forecast: I expect the market to heat up a bit next week as specific dates and times become known, especially as prime time matchups are confirmed. I also expect greater supply in the marketplace as tickets will start to become available from places like StubHub that were not selling tickets for games whose date and time had not been announced.

Here are the Pittsburgh Steelers 2006 games ranked by average ticket price:

1. Dolphins (9/7/06) , 40 sold/$385.68/ticket
2. @ Chargers (TBD), 34/ $252.20
3. @ Ravens (TBD), 2 /$242.00
4. @ Falcons (TBD), 2/$233.75
5. Browns (TBD), 4/$163.75
6. Broncos (TBD), 2/$160.01
7. @ Raiders (TBD), 2/$157.07
8. @ Bengals (TBD), 10/$156.50
9. Buccaneers (TBD), 2/$145.25
10. Chiefs (TBD), 2/$142.14
11. @ Browns (TBD), 2/$137.50
12. Bengals (TBD), 2/$133.51
13. Saints (TBD), 2/$122.06
14. Panthers (Pre-season, TBD), 4/$120.00
15. Ravens (TBD), 2/$119.63
16. @ Jaguars (TBD), 14/$112.36
17. Vikings (Pre-season, TBD), 2 $100.00
18. Cardinals(Preseason, 8/12), 18/$78.76
19. @ Eagles (Preseason, 8/25), 2/$75.00
20. @ Panthers (TBD), 0/NA